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The science behind the door

We built the door because the research says stopping is the hard part. So we stop for you.

Limiting social media to about 30 minutes a day reduced loneliness and depression in a three-week randomised study of 143 students.

Hunt, Marx, Lipson & Young (2018), Journal of Social and Clinical Psychology, 37(10), 751-768

People who deactivated Facebook for four weeks reported higher well-being and spent more time offline with family and friends.

Allcott, Braghieri, Eichmeyer & Gentzkow (2020), American Economic Review, 110(3), 629-676

Fear of missing out is a measurable trait, and people who score higher on it use social media more and report lower mood and life satisfaction.

Przybylski, Murayama, DeHaan & Gladwell (2013), Computers in Human Behavior, 29(4), 1841-1848

Doomscrolling is linked to psychological distress, and through it to lower well-being and life satisfaction.

Satici, Gocet Tekin, Deniz et al. (2023), Applied Research in Quality of Life, 18, 833-847; scale from Sharma, Lee & Johnson (2022), Technology, Mind, and Behavior, 3(1)

Interrupted work gets finished just as well but faster, and the price is more stress, frustration and time pressure.

Mark, Gudith & Klocke (2008), The Cost of Interrupted Work, CHI 2008, 107-110

The mere presence of your own phone on the desk reduces available attention, even when you never touch it.

Ward, Duke, Gneezy & Bos (2017), Journal of the Association for Consumer Research, 2(2), 140-154

Feeds with no end point exploit variable rewards, the same mechanism as slot machines.

Alter, Irresistible (2017); Lembke, Dopamine Nation (2021)

The typical social media user spends 2 hours 23 minutes a day on social platforms.

DataReportal / We Are Social, Digital 2024 Global Overview Report

We built the door because the research says stopping is the hard part. So we stop for you.

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